Exciting News from KB Toys®!
Check out a recent press release about our Master Toy Deal.
As we prepare for the upcoming product releases in 2025, we’re thrilled to share some exciting news about our continued collaboration with the iconic KB Toys® brand. This partnership means so much to us, and we’re incredibly honored to be part of the journey as we bring new and nostalgic products to life.
Check out the recent press release below for all the details and stay tuned for more updates as we gear up for an unforgettable year ahead!
Firefly Brand Management Announces Master Toy Deal For Iconic KB Toys® Brand
Bringing Nostalgic Toy Store Chain Back to Life with New Licensing Categories
FOR IMMEDIATE RELEASE:
[San Francisco] — Firefly Brand Management is thrilled to announce a major licensing agreement with MH Enterprises for KB Toys®, a beloved toy store brand, as part of a new Master Toy deal that began in July 2024. The partnership will bring back the iconic KB Toys® brand, covering an extensive range of product categories and reigniting its presence in the market.
This new licensing agreement includes several key product categories:
Apparel
Décor
Enamel goods
Paper goods
Toys
Convention events
Use of the KB Toys® name, logo, and brand in comic books
Digital Substack newsletter
Drinkware
Use of KB Toys® store design for immersive experiences
The KB Toys® name, brand, and logo will be utilized in marketing and promotional campaigns for licensed products, positioning it for a robust re-entry into the toy industry. Once a popular toy store chain found in malls across the U.S., KB Toys® went bankrupt—similar to Toys R Us —but is set to make a highly anticipated return with this new initiative.
We are extremely excited to bring such an iconic brand back to the forefront of the industry,” said Cynthia Modders, President at Firefly Brand Management. “KB Toys® is a cherished brand for many, and through this partnership, we aim to create a unique range of products that both celebrate its legacy and engage a new generation of consumers.”
"Having met at KB Toys® over 25 years ago, this brand has always held a special place in our hearts," said Marc and Marianna Heon, the husband-and-wife team behind MH Enterprises. "We are honored to have this opportunity to bring KB Toys® back into the spotlight! With a mission to ignite the joy and nostalgia that KB Toys™ is renowned for, MH Enterprises is thrilled to offer both new and older generations the chance to experience the magic of this iconic brand once again.
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About Firefly Brand Management:
Firefly Brand Management is a full-service global brand management and licensing agency specializing in entertainment, interactive, technology, art and lifestyle properties. The company provides domestic and international licensing programs, product development, and offers dedicated marketing and business management services.
About KB Toys®
KB Toys® was a well-known toy store chain with a strong presence in malls across America. Following bankruptcy, the brand is now being revived, offering fans an opportunity to reconnect with a nostalgic piece of retail history.
For Media Inquiries:
Sabrina Propper; 818-515-5798; Spropper.rpipr@gmail.com